New promo for Joshua vs Ngannou fight channels Street Fighter
Created by BigTime Creative Shop, the trailer for the upcoming fight features the boxers facing-off in an ‘all-out brawl’ in the style of the classic video game
New McDonald’s campaign pays homage to its place in anime culture
The integrated campaign will explore the cult of WcDonald’s through an IRL dining experience, manga-inspired packaging designs and even an anime series developed with Studio Pierrot
Meet the judges for the Creative Review Annual Awards 2024
Enter by February 16 to showcase your work to experts from the worlds of advertising, marketing and design, as well as CR’s global audience of over three million
Today is the final, final, final day to enter the Annual Awards!
Get your entries in by 5.30pm today, February 16, to be in with a chance of being part of this year’s Annual Awards showcase
New NSPCC ad emphasises the wider purpose of the charity
While best known for its work in keeping children safe, the new spot starring T’Nia Miller highlights the other services the NSPCC offers to parents
Osbert Parker celebrates London’s Scala with a trio of animations
The artist and director’s shorts tie in with a new documentary about the former cinema, which Parker says still has an influence on his practice nearly 40 years later
How drawing can help brands communicate
CR speaks to the founders of Scriberia, an agency that uses drawing to help brands and businesses solve their problems using visual thinking
Nate Milton on animation as therapy
The animation director talks to us about “exorcising demons” through his creative practice, and why it’s important to not put his most personal experiences up for sale
The rise of motion in design
The use of motion design and animation in brand identities has reached an all-time high. Here, CR looks into what can be achieved by adding movement to projects and what the limitations can be
New WWF animation highlights the dangers of fossil fuels
Released to coincide with COP28, the film uses innovative stop motion techniques to deliver its urgent message
Arsenal and adidas bring Ian Wright’s club memories to life in clothing
The former Arsenal forward has inspired an illustrated three-piece collection designed around his club days, as well as a characterful animated film sharing some pearls of wisdom
Illustrator Maria Chimishkyan on having a fluid practice
Chimishkyan talks to CR about how the industry is becoming “genre-less”, and how her overlapping interests in illustration, design and animation make her a stronger creative
Johnny Hardstaff on getting intimate with photography
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Dada Projects founder on the visibility of women in digital design
Founder and creative director Christina Worner talks to CR about the motivations behind setting up the design studio and what she’s doing to creative a supportive environment for anyone who works with them
Why brands can’t be everything everywhere all at once
The purpose of brand strategy is to provide brands with direction and meaning. So why are agencies and marketers so eager to keep brands open-ended?
Fortnum & Mason reveals first ever bespoke typeface family
Two new typefaces promise a more digitally-friendly brand presence, visual cohesion, and legibility
Duolingo on why brands are becoming more human
We speak to Duolingo’s global head of social media Katherine Chan about managing the team behind its lauded social strategy and how people’s perceptions of brands are shifting in the era of individual clout
Teenage kicks: how the David ad network is growing up
We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brazil
Libresse ad calls for better period education
The mixed media ad by AMV BBDO illustrates how a lack of knowledge about periods can be a lifelong issue
What can brands learn from Kamala Harris’ presidential campaign?
CR speaks to Teemu Suviala, global chief creative officer at Landor, about how Harris is cutting through the political noise, and what lessons brands can take from her bold approach