How AI is shaping the future of agencies
As a new wave of agencies embrace the rapidly developing era of AI, are those with more traditional business models at risk of being left behind?
How can we learn to trust AI?
The rapid adoption of AI means an increasing number of images we’re exposed to are now being created by these tools. CR examines the public scepticism around AI-generated imagery and what can be done to build trust
Niceaunties stretches reality with her AI creations
Inspired by Asian ‘auntie culture’ and the influential women in her life, the artist creates AI-based works that explore beauty, ageing and personal freedom. She talks to us about her process and some of the debates surrounding AI
Why predicting the future of AI is pointless
Modem co-founder Bas van de Poel discusses how the design studio/think tank’s ongoing experiments with AI are offering a glimpse into the future of the technology rather than wild speculation
Pablo Delcan’s non-AI generative art model
Prompt-Brush asks for suggestions, which Delcan then “generates” by hand and sends back. Here he discusses the conversations it’s opened around AI and the importance of human touch in the creative process
Why emotive AI is the future of customer experience
The most engaging AI uses emotion to engage audiences. Here ustwo’s Nayan Jain and Helen Fuchs ask brands to look beyond the bots to create more personalised experiences
Talia Cotton on coding and creativity
Designer-coder Talia Cotton discusses how her experiences at agencies such as Pentagram gave her the confidence to set up her eponymous studio, and why creatives need to see more female founders as role models
D&AD announces its 2024 award winners
Four Black Pencils have been awarded this year to entrants from three different continents, with work that has “attempted to have a positive impact on society”
Why brands need to embrace loss
Brands need to frame the changes required for a sustainable future in positive terms, in order to bring everyone from audiences to CEOs with them, says Alex Bee of creative agency Space Doctors
How Heineken is using AR to help preserve Irish pubs
LePub and Publicis Dublin collaborated with the beer brand to turn historic watering holes across Ireland into virtual ‘Pub Museums’, making them eligible for the financial benefits given to cultural institutions
The advantages of a DIY mindset
Following his recent talk at Offf Festival in Barcelona, Dice’s ECD Patrick Duffy shares how throwing himself into creative opportunities has allowed him to build an eclectic but always interesting career
A new campaign parodies Dave The Diver to warn of overfishing
In partnership with We Are Social, NGO Sea Shepherd has plunged into the virtual deep seas to confront players about the dangers of overfishing
Johnny Hardstaff on getting intimate with photography
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Dada Projects founder on the visibility of women in digital design
Founder and creative director Christina Worner talks to CR about the motivations behind setting up the design studio and what she’s doing to creative a supportive environment for anyone who works with them
Why brands can’t be everything everywhere all at once
The purpose of brand strategy is to provide brands with direction and meaning. So why are agencies and marketers so eager to keep brands open-ended?
Fortnum & Mason reveals first ever bespoke typeface family
Two new typefaces promise a more digitally-friendly brand presence, visual cohesion, and legibility
Duolingo on why brands are becoming more human
We speak to Duolingo’s global head of social media Katherine Chan about managing the team behind its lauded social strategy and how people’s perceptions of brands are shifting in the era of individual clout
Teenage kicks: how the David ad network is growing up
We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brazil
Libresse ad calls for better period education
The mixed media ad by AMV BBDO illustrates how a lack of knowledge about periods can be a lifelong issue
What can brands learn from Kamala Harris’ presidential campaign?
CR speaks to Teemu Suviala, global chief creative officer at Landor, about how Harris is cutting through the political noise, and what lessons brands can take from her bold approach