EmergentX’s warped redesign is like stepping into a video game
The company’s new identity by adam&eveDDB uses variable font technology to transform letterforms from glitchy to legible, symbolising its ambition to demystify opaque tech developments
Salomé Gomis-Trezise on finding freedom through AI
With the help of AI tech, Salomé Gomis-Trezise creates images to reflect her experience of the world, her journey, and the obstacles she overcomes
Reiki Zhang on dreaming in pixels
Reiki Zhang reflects on our physical and virtual reality through the lens of digital fashion and 3D art. She speaks to us about how she uses emerging technologies to consider the human condition
Bringing OpenAI’s brand into the mainstream
We hear how design agency Area 17 helped transform the company behind Dall-E and ChatGPT from a niche non-profit into one of the world’s most famous AI brands
Map and Modem’s new project aims to democratise personal healthcare
Smart Aid Kit combines functional product design with AI-powered tech to show how we could take more ownership over our health in the future
Building new connections in a disconnected world
Forming authentic relationships and understanding in the world has never been more vital. Here, Natalia Christina of agency All Corners discusses how creatives and brands can help
Artist Beth Frey’s love/hate relationship with AI
The artist discusses how AI has broadened her practice, but also acknowledges the issues and challenges that can arise from using the tech
How Sonos is reflecting our listening habits
We look at how a creative approach to marketing is helping Sonos tap into the emotional power of sound, plus how the brand is bringing spatial audio to the masses
Where prediction meets the past
A lot of the AI conversation is about where the tech will take us in the future, but it is also reinvigorating the art of yesterday, says Wunderman Thompson global CCO Daniel Bonner
Free Your Mind opens Aviva Studios in Manchester in style
Directed by Danny Boyle, this immersive hip hop dance extravaganza reworks the Matrix for contemporary times and provides a perfect opening ceremony to the new arts space
How creativity can help us reconnect with nature
We speak to Marshmallow Laser Feast about how they’re using immersive tech to illustrate the importance of the natural world, and what brands can learn from artists in the wake of the climate crisis
What can we learn from immersive tech?
Ulrich Schrauth, curator of London Film Festival’s Expanded programme, argues the case for using extended reality to understand our times – and grasp the impact of technology itself
Johnny Hardstaff on getting intimate with photography
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Dada Projects founder on the visibility of women in digital design
Founder and creative director Christina Worner talks to CR about the motivations behind setting up the design studio and what she’s doing to creative a supportive environment for anyone who works with them
Why brands can’t be everything everywhere all at once
The purpose of brand strategy is to provide brands with direction and meaning. So why are agencies and marketers so eager to keep brands open-ended?
Fortnum & Mason reveals first ever bespoke typeface family
Two new typefaces promise a more digitally-friendly brand presence, visual cohesion, and legibility
Duolingo on why brands are becoming more human
We speak to Duolingo’s global head of social media Katherine Chan about managing the team behind its lauded social strategy and how people’s perceptions of brands are shifting in the era of individual clout
Teenage kicks: how the David ad network is growing up
We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brazil
Libresse ad calls for better period education
The mixed media ad by AMV BBDO illustrates how a lack of knowledge about periods can be a lifelong issue
What can brands learn from Kamala Harris’ presidential campaign?
CR speaks to Teemu Suviala, global chief creative officer at Landor, about how Harris is cutting through the political noise, and what lessons brands can take from her bold approach