Why design is central to building better brands
A new McKinsey reports shows that placing designers at the heart of businesses enhances growth. But to truly work, designers might need to let go of some long-established habits
How can brands weather inflation?
Siegel+Gale strategy director Patrick Kampff shares his ‘four A’ guide to getting through inflation – and discusses why empathy and emotion is critical for brands to survive the economic crisis
Cannes Lions 2022 Grand Prix winners round up (and a few reflections)
The first Cannes Lions festival since 2019 has drawn to a close. Want to find out who won the Grand Prix awards this year? Well you’ve come to the right place
D&AD awards five coveted Black Pencils in its 2022 ceremony
Projects for charities Change The Ref and Frontline19, as well as Samsung and Google, were the big winners at this year’s event
The apps fighting food waste
In the face of both climate and financial crises, we look at how companies are harnessing technology to reduce the staggering amount of food that gets thrown away, and whether tech alone is the answer
Inside the epic design challenge of the Elizabeth line
Over 30 years in the making, London’s new Elizabeth line is a herculean feat of engineering, architecture and, of course, design. We speak to TfL’s head of design, Jon Hunter, about how it will change the face of transport in London and beyond
Relate: The Hornicultural Society campaign packaging
Relate enlisted Ogilvy UK to create a cheeky campaign that would challenge the over 65s to think about safe sex. It is a Winner in the Packaging Design category, and an Honourable Mention in Direct Marketing and Integrated Campaigns
Falmouth University
Why our future depends on creativity
In recent years, arts education has been underfunded and under-prioritised – but creativity is vital for our society’s survival
How experience design made me a better creative leader
Now head of experiential design at R/GA London, Zoha Zoya’s career has been a rollercoaster of job titles as tech and UX have become more and more central to brands and organisations. Here she reflects on what she’s learnt along the way
Figma
Designers and developers: how to collaborate and conquer
Strong communication is vital for any great collaboration, but it can sometimes feel like developers and designers are speaking different languages – here’s how to bridge the gap
How School injects humanity into digital spaces
The New York-based creative studio School aims to spark curiosity, joy and interaction in its designs. But none of it is frivolous, its founders explain
Why pet food is having a design moment
In the past decade the pet food market has transformed: traditional kibble is out in the cold and a new breed of innovative, design-friendly brands represent our evolving relationship with our furry friends
Johnny Hardstaff on getting intimate with photography
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Dada Projects founder on the visibility of women in digital design
Founder and creative director Christina Worner talks to CR about the motivations behind setting up the design studio and what she’s doing to creative a supportive environment for anyone who works with them
Why brands can’t be everything everywhere all at once
The purpose of brand strategy is to provide brands with direction and meaning. So why are agencies and marketers so eager to keep brands open-ended?
Fortnum & Mason reveals first ever bespoke typeface family
Two new typefaces promise a more digitally-friendly brand presence, visual cohesion, and legibility
Duolingo on why brands are becoming more human
We speak to Duolingo’s global head of social media Katherine Chan about managing the team behind its lauded social strategy and how people’s perceptions of brands are shifting in the era of individual clout
Teenage kicks: how the David ad network is growing up
We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brazil
Libresse ad calls for better period education
The mixed media ad by AMV BBDO illustrates how a lack of knowledge about periods can be a lifelong issue
What can brands learn from Kamala Harris’ presidential campaign?
CR speaks to Teemu Suviala, global chief creative officer at Landor, about how Harris is cutting through the political noise, and what lessons brands can take from her bold approach