Specsavers disrupts pre-movie trailers with a series of mishaps
The brand’s new campaign asks: what could happen if Cineworld Cinemas staff didn’t go to Specsavers?
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Johnny Hardstaff on getting intimate with photography
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Idle hands go rogue in Hornbach’s DIY horror story
The ad reunites HeimatTBWA\ and director Steve Rogers, who created Hornbach’s Cannes Lions Grand Prix-winning film The Square Metre
Lettering artist Seb Lester hangs tiny exhibition in a tiny gallery
The exhibition of small prints and original art is appearing in a red telephone box in Settle, North Yorkshire
Orange ad proves Paralympians are faster than Olympic champions
The film juxtaposes the men’s T13 1500m final at the Rio 2016 Paralympic Games with the earlier Olympic equivalent to show it’s hard to tell the difference
Kuwaiti sports app Li3ib evolves with shapeshifting bilingual identity
The design system revolves around a new logo that works seamlessly in Arabic and English and bends to form sporty mascots
Breast Cancer Now campaign focuses on the things left unsaid
The research and support charity wants to inspire a more candid conversation about living with breast cancer
Johnny Hardstaff on getting intimate with photography
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Dada Projects founder on the visibility of women in digital design
Founder and creative director Christina Worner talks to CR about the motivations behind setting up the design studio and what she’s doing to creative a supportive environment for anyone who works with them
Why brands can’t be everything everywhere all at once
The purpose of brand strategy is to provide brands with direction and meaning. So why are agencies and marketers so eager to keep brands open-ended?
Fortnum & Mason reveals first ever bespoke typeface family
Two new typefaces promise a more digitally-friendly brand presence, visual cohesion, and legibility
Duolingo on why brands are becoming more human
We speak to Duolingo’s global head of social media Katherine Chan about managing the team behind its lauded social strategy and how people’s perceptions of brands are shifting in the era of individual clout
Teenage kicks: how the David ad network is growing up
We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brazil
Libresse ad calls for better period education
The mixed media ad by AMV BBDO illustrates how a lack of knowledge about periods can be a lifelong issue
What can brands learn from Kamala Harris’ presidential campaign?
CR speaks to Teemu Suviala, global chief creative officer at Landor, about how Harris is cutting through the political noise, and what lessons brands can take from her bold approach