Specsavers disrupts pre-movie trailers with a series of mishaps
The brand’s new campaign asks: what could happen if Cineworld Cinemas staff didn’t go to Specsavers?
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Floyd’s new ad brings a taste of Venice Beach to the UK
The travel brand’s new campaign is an unexpectedly charming tale of a retired bodybuilder turned miniature model maker
Virgin Media introduces a new, smooth-sailing star
A new Virgin Media O2 spot created by VCCP is advertising its ‘smooth’ broadband with the help of a walrus
Dumb ways to fly
Foolish brand ideas are often surprisingly successful. So let’s take the most stupid ideas seriously and see them soar, says We Are Pi’s Rick Chant
A new animated ad delicately reframes death
Palliative Care Queensland’s new campaign revolves around a stop motion film that encourages us to talk more openly about death
Johnny Hardstaff on getting intimate with photography
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Idle hands go rogue in Hornbach’s DIY horror story
The ad reunites HeimatTBWA\ and director Steve Rogers, who created Hornbach’s Cannes Lions Grand Prix-winning film The Square Metre
Will ‘flatter’ companies fare better in the age of AI?
As AI reshapes the corporate landscape, design duo Vit Abramov and Holga Balina believe businesses are overdue a structural shake-up too
Barry Keoghan stars in nostalgia-driven Man Utd kit launch ad
The film highlights adidas Originals’ partnership with Man Utd and is a romantic love letter to the club and football itself
Why brands can’t be everything everywhere all at once
The purpose of brand strategy is to provide brands with direction and meaning. So why are agencies and marketers so eager to keep brands open-ended?
Orange ad proves Paralympians are faster than Olympic champions
The film juxtaposes the men’s T13 1500m final at the Rio 2016 Paralympic Games with the earlier Olympic equivalent to show it’s hard to tell the difference
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing
Breast Cancer Now campaign focuses on the things left unsaid
The research and support charity wants to inspire a more candid conversation about living with breast cancer
Duolingo on why brands are becoming more human
We speak to Duolingo’s global head of social media Katherine Chan about managing the team behind its lauded social strategy and how people’s perceptions of brands are shifting in the era of individual clout
Teenage kicks: how the David ad network is growing up
We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brazil